Hugo Jimenez is a multidisciplinary creative known for leading B.E.A.R as Founder and Creative Director while maintaining a parallel career in modeling and music. His Instagram identity highlights studio-led projects and collaborations with creative partners, and his work often mixes visual design with performance and recorded output. As a model represented by LE Management and with management ties to Desert Boys Records, Hugo navigates both fashion and music industries while using the studio as a platform for experimental projects. He positions himself at the overlap of art direction, brand building, and contemporary music releases.
Country | United States |
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Knows languages | english, spanish |
Occupations | musical artist, model, creative director, founder, internet personality |
Real name | Hugo Jimenez |
Known for | Founder & Creative Director of B.E.A.R; modeling with LE Management; musical releases managed by Desert Boys Records |
Agency | @lemanagement |
Labels / Management | desertboysrecords |
Genres | Electronic, Pop |
Instruments | Vocals |
Years active | Active across creative direction, modeling and music releases |
Early Life & Background
Hugo Jimenez developed an interest in visual arts and collaborative creative practices early in his career. Rather than following a single discipline, he gravitated toward projects that combined design, photography, and music.
This cross-disciplinary approach laid the groundwork for B.E.A.R, a studio-driven initiative focused on creative direction and collaborative production. The studio has become a center for Hugo's exploratory projects and partnerships with artists and brands.
Career & Creative Direction
As Founder and Creative Director of B.E.A.R, Hugo oversees visual strategy, concept development, and production for a variety of projects. His role emphasizes studio-based creativity, bringing together photography, set design, and editorial direction to support both commercial and independent work.
Alongside his studio practice, Hugo works as a model represented by LE Management. That dual role—working behind the camera as a director and in front of it as talent—gives him a distinctive perspective on visual storytelling and brand presentation.
His professional network includes creative collaborators and management partners who support both his visual and musical projects, enabling a fluid exchange between fashion, art, and music communities.
Music & Releases
Hugo's profile references recorded work and distribution through management channels, and he has material available on streaming platforms. Music functions as a complementary discipline to his visual practice and often informs the tone and pacing of B.E.A.R projects.
Managed by Desert Boys Records, his musical output ties into a broader creative identity that includes modeling and studio direction. Releases are presented alongside visual campaigns, reflecting a holistic approach where sound and image are developed together.
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