Julie Greve

Born in 1991 in Odense, Denmark, Julie Greve spent her formative years immersed in the serene landscapes of the Danish countryside. This environment profoundly influenced her artistic sensibilities, fostering a deep appreciation for natural light and intimate settings. Her early experiences in this rural backdrop laid the foundation for her distinctive photographic style, characterized by a focus on authentic, unguarded moments.

Pursuing her passion for visual arts, Julie enrolled at Central Saint Martins in London, a prestigious institution known for nurturing creative talents. During her studies, she honed her skills in photography, developing a keen eye for composition and storytelling. Her time at the college was marked by experimentation and growth, culminating in a graduation project that garnered significant attention for its raw portrayal of young women in transitional phases of life.

In 2018, while still a student, Julie Greve entered JW Anderson's 'Your Picture/Our Future' competition, an initiative aimed at discovering emerging photographic talent. Out of over 2,000 international applicants, Julie was selected as one of the three winners, a testament to her unique vision and artistic prowess. This achievement provided her with the opportunity to shoot the brand's Autumn/Winter 2018 campaign.

For the campaign, Julie chose to photograph young women from her native Denmark, many of whom were not professional models. This decision underscored her commitment to authenticity and her desire to capture genuine expressions and emotions. The resulting images were lauded for their intimacy and freshness, marking a significant milestone in her burgeoning career and establishing her as a notable figure in fashion photography.

Following her success with JW Anderson, Julie Greve's reputation continued to ascend, leading to collaborations with other high-profile fashion brands. Notably, she worked with Miu Miu on their Pre-Fall 2019 collection, where she captured portraits that explored the fleeting nature of girlhood. Styled by Lotta Volkova, the series featured young women from Denmark, emphasizing Julie's preference for working with non-professional models to achieve a sense of authenticity.

Her work with Miu Miu was praised for its tender and complex portrayal of young women navigating the transition from adolescence to adulthood. The images stood out for their ability to convey vulnerability and strength simultaneously, reflecting Julie's nuanced understanding of her subjects. These collaborations solidified her position as a sought-after photographer in the fashion industry, known for her distinctive approach and emotional depth.

Beyond her commercial success, Julie Greve's work has been recognized in the art world through various exhibitions. In 2018, her photographs were featured in the 'Futures Past & Present' exhibition at Huis Marseille in Amsterdam, alongside works by other notable photographers. This exhibition highlighted her ability to capture the essence of youth and identity, themes that resonate universally.

Her participation in such exhibitions has allowed Julie to reach a broader audience, bridging the gap between fashion photography and fine art. The recognition from esteemed institutions underscores the artistic merit of her work and her contribution to contemporary photography. Through these platforms, she continues to explore and challenge the conventions of portraiture, offering fresh perspectives on familiar themes.

Julie Greve's approach to photography is deeply rooted in her desire to capture authentic moments and genuine emotions. She often expresses a preference for working with non-professional models, believing that they bring a rawness and sincerity to the images that is often lost with trained professionals. This philosophy is evident in her casting choices and the naturalistic style of her portraits.

In interviews, Julie has emphasized the importance of building a rapport with her subjects, allowing them to feel comfortable and unguarded in front of the camera. This method results in photographs that are intimate and evocative, offering viewers a glimpse into the inner worlds of her subjects. Her commitment to authenticity and her unique artistic vision continue to set her apart in the field of contemporary photography.

https://www.instagram.com/julie_greve

https://talent.maworldgroup.com/photography-1/julie-greve

https://huismarseille.nl/en/photographers/julie-greve/