N3W YRK LA

Born and raised in Philadelphia, Nyla, known professionally as N3W YRK LA, discovered her passion for music at an early age. Her upbringing in a city rich with musical heritage exposed her to diverse genres, influencing her eclectic sound. During high school, she attended a summer music camp at Blue Lite Studio in Mount Holly, New Jersey, where she honed her skills and developed a deep appreciation for music production. This experience was pivotal, transforming her initial interest into a dedicated pursuit of a musical career.

After high school, Nyla enrolled in college with the intention of studying pre-law. However, she soon realized that her true passion lay in music. Facing academic challenges and a lack of fulfillment in her studies, she made the bold decision to leave college and focus entirely on her musical aspirations. This turning point marked the beginning of her journey as N3W YRK LA, a name derived from her own name, Nyla, and stylized to reflect her unique artistic identity.

N3W YRK LA's career took off with the release of her debut EP, 'SELFishly enTITLED,' in the summer of 2023. The six-track project showcased her ability to seamlessly blend pop, rock, and experimental R&B, earning her critical acclaim and a growing fan base. Her distinctive sound and honest storytelling resonated with listeners, setting her apart in the music industry.

In 2024, she released the single 'it don't hit no more,' a track that delved into themes of heartbreak and self-empowerment. The song's fluidity and genre-blending elements highlighted her versatility as an artist. The accompanying music video depicted her engaging in self-care activities, symbolizing her journey towards personal growth and independence.

Her collaboration with Brent Faiyaz and A$AP Rocky on 'Outside All Night' further solidified her status in the industry. The track achieved Gold RIAA certification, marking a significant milestone in her career. With over 1 million monthly listeners, N3W YRK LA continues to push musical boundaries and captivate audiences worldwide.

N3W YRK LA's music is characterized by its genre-defying nature, blending elements of pop, rock, and experimental R&B. She describes her sound as refreshing, experimental, honest, weird, and original. Her creative process is highly hands-on, often involving in-person collaboration with producers to craft beats that capture the desired vibe for her songs.

She cites Miley Cyrus's 'Bangerz' album as a significant influence, appreciating its departure from conventional sounds at the time. Additionally, Katy Perry's 'One of the Boys' album played a role in shaping her musical direction. These influences, combined with her own experiences and emotions, contribute to the unique and authentic sound that defines N3W YRK LA's artistry.

N3W YRK LA's live performances are known for their energy and emotional depth. Her first-ever performance at the Roots Picnic was a memorable experience, where she engaged the audience with her unreleased music, receiving a positive reaction despite them hearing her songs for the first time. This performance marked the beginning of her journey as a live performer, setting the stage for future shows.

In 2024, she headlined her own show at The Foundry in Philadelphia. The event was a significant milestone, with the crowd's enthusiasm leading to an encore performance. This experience highlighted the strong connection she has with her fans and her ability to captivate audiences with her live performances. As she continues to grow as an artist, N3W YRK LA remains committed to delivering authentic and engaging live experiences for her listeners.

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