Sarah Story is a dynamic British DJ and radio presenter who has become a prominent figure in the UK's dance music scene. Known for her energetic sets and deep passion for electronic music, she hosts BBC Radio 1's Future Dance show, where she champions both emerging and established artists. In 2024, she launched her own label and club series, STORIES, providing a platform for innovative dance music and fostering a community of like-minded artists.
Born | 1989-05-10 |
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Country | United Kingdom |
Age | 36 |
Knows languages | English |
Occupations | DJ, radio presenter, producer |
Genres | House, Techno |
Real name | Sarah Story |
Years active | 2005–present |
Labels | STORIES |
Instruments | Turntables |
Alma mater | University of the Arts London |
Early Life
Sarah Story was born on May 10, 1989, in Carlisle, England. Growing up in Dalston, just outside Carlisle, she developed a passion for music at an early age. Her interest in dance music was sparked by listening to the radio with her family, particularly enjoying tracks like Underworld's 'Born Slippy.' This early exposure laid the foundation for her future career in the music industry.
At the age of 14, Sarah began her broadcasting journey by working at CFM, a local radio station in Cumbria. This experience led her to co-host the station's Saturday morning breakfast show at just 16, marking the beginning of her career in radio.
Career
Sarah's professional career took off when she joined Capital FM, where she presented various shows, including breakfast and drive-time slots. She also co-hosted the Capital Weekender with Ministry of Sound, broadcasting nationwide every Friday and Saturday night.
In 2021, Sarah joined BBC Radio 1, initially covering shows for Annie Mac and Danny Howard. Her engaging style and deep knowledge of dance music led to her being appointed as the host of Radio 1's Future Dance show, airing every Friday night. In this role, she has been instrumental in promoting new dance music talent and providing a platform for emerging artists.
Beyond radio, Sarah has made significant strides as a DJ, performing at renowned venues and festivals such as Glastonbury, Warehouse Project, and Ibiza's DC10. Her sets are known for their electric blend of house and techno, captivating audiences across the UK and beyond.
STORIES: Label and Club Series
In 2024, Sarah launched STORIES, a multi-purpose record label, club series, and platform for artistic expression and forward-thinking dance music. The brand aims to champion the voices of DJs, producers, and artists worldwide, offering equal opportunities without bias and fueled by a love for quality dance music.
STORIES has hosted events at some of the UK's most coveted venues, including Lab11 in Birmingham and London's fabric. The platform has also taken to the snow with appearances at Snowbombing festival and hosted warm-up parties at The Arch in Brighton. Artists confirmed to play at these events include Gerd Janson, Demi Riquísimo, Matrefakt, and Lu.Re.
Through STORIES, Sarah continues to set an elevated standard within the dance music scene, providing opportunities and celebrating the success of all who contribute to its ever-evolving storyline.
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