Shakaila Forbes-Bell

Shakaila Forbes-Bell was born and raised in London, United Kingdom. She pursued her undergraduate studies in Psychology at University College London, where she developed a keen interest in the intersection of psychology and fashion. This passion led her to enroll in the London College of Fashion, where she earned a master's degree in fashion psychology in 2016. Her groundbreaking research focused on the underrepresentation of Black models in fashion media and its impact on consumer behavior and self-concept among young Black women. This work was later published in the International Journal of Market Research.

After completing her studies, Shakaila founded 'Fashion is Psychology', a platform dedicated to exploring the psychological aspects of fashion and beauty. Through this initiative, she has collaborated with global brands such as Calvin Klein, Depop, eBay, Next, Maybelline, and Afterpay, providing insights into consumer behavior and the psychological significance of fashion trends. In 2022, she authored 'Big Dress Energy', a best-selling book that empowers readers to transform their wardrobes and boost confidence through the principles of fashion psychology. Shakaila has also appeared on various television programs, including ITV's 'This Morning' and Channel 5's 'How Do They Do It?', sharing her expertise with a broader audience.

Shakaila Forbes-Bell's work has had a profound impact on the fashion industry by highlighting the importance of psychological factors in fashion and beauty. Her research and consultancy have encouraged brands to consider inclusivity and representation in their marketing strategies. Through her platform and public appearances, she continues to educate both industry professionals and consumers on the psychological effects of fashion choices, promoting a more mindful and empowering approach to personal style.

https://www.instagram.com/shakailaelise

https://fashionispsychology.com

https://www.talenteverywhere.com/shakaila-forbes-bell