Hanne Zaruma is a Ukrainian conceptual artist and model celebrated for her inventive fusion of retro technology with modern fashion. Her work, which includes transforming discarded gadgets into unique accessories, has been featured in publications like Vogue and i-D. Hanne's art challenges conventional views on technology and consumerism, encouraging audiences to find magic in the mundane.
Born | 1999-01-13 |
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Country | Ukraine |
Age | 26 |
Knows languages | Ukrainian, English |
Occupations | artist, model, internet personality |
Genres | Conceptual Art, Digital Fashion |
Real name | Hanne Zaruma |
Years active | 2013–present |
Alma mater | Studied Law |
Early Life and Education
Born on January 13, 1999, in Lviv, Ukraine, Hanne Zaruma grew up with a fascination for art and technology. Despite her creative inclinations, she pursued a law degree to fulfill her parents' wishes. However, her passion for art remained undiminished, leading her to explore various artistic mediums alongside her studies.
Artistic Career and Breakthrough
Hanne began her artistic journey by experimenting with painting, poetry, and photography. In 2013, she joined YouTube, sharing her creative endeavors with a broader audience. Her breakthrough came in December 2020 when she posted a self-portrait on Instagram featuring her face displayed across multiple early 2000s phone screens. This innovative piece quickly went viral, amassing over 11 million views in a week and leading to the creation of a popular AR Instagram filter.
Following this success, Hanne collaborated with digital fashion retailer DressX to launch an all-digital fashion collection, further solidifying her presence in the digital art and fashion spheres.
Artistic Style and Influence
Hanne Zaruma's art is characterized by the repurposing of obsolete technology into contemporary fashion accessories. She sources materials from secondhand stores and yard sales, transforming items like old Nokia phones and computer keyboards into unique pieces. Her work often satirizes modern consumerism and the rapid obsolescence of technology, encouraging viewers to find beauty in forgotten objects.
Her creations have been featured in prominent publications such as Vogue and i-D, and she has amassed a significant following on Instagram, where she shares her latest projects and collaborations.
Collaborations and Exhibitions
In addition to her collaboration with DressX, Hanne has worked with various brands and artists to create unique art pieces. In 2021, she participated in the Circulation(s) Festival in Paris, showcasing her series 'No Name,' which explores the intersection of technology and human identity through photography.
Her work continues to inspire and challenge audiences, blending art, fashion, and technology in thought-provoking ways.
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