Loverground

Kevin Erlicher, known professionally as Loverground, was born to French and Argentinian parents. His early exposure to diverse musical cultures laid the foundation for his eclectic sound. At the age of thirteen, he began playing guitar, borrowing an instrument from a neighbor in Buenos Aires. This initial foray into music quickly evolved into a passion for songwriting and recording, as he immersed himself in creating original compositions.

In his late teens, Kevin relocated to London, a move that significantly influenced his musical trajectory. The city's vibrant and diverse music scene provided a fertile ground for his artistic development. He immersed himself in various genres, from indie rock to electronic music, absorbing the rich tapestry of sounds that London had to offer. This period of exploration and growth was instrumental in shaping the unique blend of styles that would later define his work as Loverground.

Before adopting the moniker Loverground, Kevin was the frontman of the indie band Smooth Ends. The band enjoyed moderate success, but Kevin felt a pull towards exploring new musical territories. In 2019, he embarked on a solo project, seeking to blend his love for pop, house, and R&B into a cohesive sound. This endeavor marked the birth of Loverground, a project that allowed him to fully express his artistic vision without constraints.

The transition to Loverground was both a challenge and a liberation. Kevin embraced the freedom to experiment with different sounds and production techniques, leading to the creation of music that was both personal and universally appealing. His debut single under this new identity, 'Easy :)', released in 2020, showcased his ability to craft infectious melodies and laid-back grooves, setting the tone for his future releases.

Loverground's breakthrough came with the release of his debut EP, 'Whatever Happens, Happens', in 2021. The project was well-received, with tracks like 'Be Patient' and 'Froggy Style' highlighting his knack for blending lo-fi house beats with introspective lyrics. The EP's success established him as a promising new voice in the electronic music scene.

Building on this momentum, he released his second EP, 'My Love Is True', in 2022. This collection of songs delved deeper into themes of love and self-discovery, with standout tracks such as 'Your Body/Mind' and the title track 'My Love Is True'. The EP's fusion of dreamy synthesizers and danceable rhythms resonated with listeners, further solidifying his reputation as an innovative producer.

In 2024, Loverground unveiled his first full-length album, 'A Long Time to Build, A Moment to Vanish'. The album showcased his growth as an artist, featuring a diverse range of tracks that explored various facets of his musical influences. Songs like 'Mercury Hotel' and 'Follow Your Bliss' demonstrated his ability to craft immersive soundscapes that captivated audiences worldwide.

Loverground's music is a testament to his diverse influences and his ability to synthesize them into a cohesive sound. He draws inspiration from artists like Peggy Gou, Jayda G, and Bradley Zero, whose work embodies a fusion of electronic beats and soulful melodies. This eclectic mix is evident in his own productions, which seamlessly blend elements of house, pop, and R&B.

His self-described 'dream house' style is characterized by bouncy basslines, lush pads, and emotive vocals. This unique sound has been shaped by his experiences in both London and Barcelona, cities known for their rich musical landscapes. The energy of London's underground scene and the warmth of Barcelona's coastal vibes are palpable in his tracks, creating a sound that is both dynamic and intimate.

Loverground's live performances are an extension of his recorded work, offering audiences an immersive experience that combines music with visual storytelling. He has graced stages in both London and Barcelona, performing at venues like Hootananny Brixton and Casa Rojo. His sets are known for their energy and ability to connect with the crowd, making each performance a memorable event.

In 2025, he embarked on a tour to promote his latest album, 'A Long Time to Build, A Moment to Vanish'. The tour included stops in major cities across Europe, allowing him to reach a broader audience and share his music with fans old and new. His ability to translate the intimacy of his recordings into a live setting has been a key factor in his growing popularity.

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