Persia Holder

Persia Holder was born on April 25, 2000, in South London, England. Growing up in a culturally rich household with Scottish and Iranian heritage, she was exposed to a diverse range of musical influences from an early age. At 11, she began learning the piano, which became a foundational element in her musical development. Her early exposure to Motown classics and contemporary pop music shaped her desire to create emotive and relatable songs. This blend of cultural backgrounds and musical inspirations laid the groundwork for her distinctive sound and artistic identity.

Persia Holder's musical career began to gain traction in 2019 when she started sharing singing covers on TikTok. Her soulful renditions of popular songs resonated with a growing audience, leading to a rapid increase in followers. By March 2020, her TikTok account had surpassed 100,000 followers, and she continued to build her presence across social media platforms. In October 2024, Persia released her debut single 'Baggage,' a song that delves into the vulnerability of sharing past struggles with a new partner. The track received positive reviews for its classical pop sound and powerful vocals. Following this, she released 'Now Or Never' in January 2025, further showcasing her ability to convey deep emotions through her music. Managed by Covert Talent Management and published under a joint venture with Pulse Music and Milk + Honey, Persia's career continues to ascend as she prepares for future releases and live performances.

Persia Holder's music is deeply influenced by artists such as The Weeknd, Sam Smith, and Beyoncé. These inspirations are evident in her emotive vocal delivery and the blend of pop and R&B elements in her songs. Her ability to convey raw emotion and vulnerability has resonated with a wide audience, particularly on platforms like TikTok, where she has amassed over 1.2 million followers. Persia's diverse heritage and personal experiences further enrich her music, allowing her to connect with listeners on a profound level. Her growing influence in the music industry is marked by her authentic storytelling and the relatability of her lyrics.

Persia Holder's discography, though still in its early stages, showcases her growth as an artist. Her debut single 'Baggage,' released in October 2024, explores the challenges of opening up about past struggles in new relationships. The song's classical pop sound and powerful vocals received positive reviews from critics and fans alike. In January 2025, she followed up with 'Now Or Never,' a track that delves into the frustration of inconsistent behavior in romantic interests. Both singles highlight Persia's ability to craft relatable narratives set to emotive melodies, setting the stage for a promising musical career.

Persia Holder's breakthrough came through her strategic use of social media platforms, particularly TikTok. By sharing heartfelt covers and original content, she quickly built a substantial following, surpassing 1.2 million followers. This online presence translated into real-world opportunities, including a management deal with Covert Talent Management and a publishing agreement with Pulse Music and Milk + Honey. Her debut single 'Baggage' marked a significant milestone, receiving critical acclaim and solidifying her status as a rising star in the British music scene. Persia's ability to connect with audiences through authentic storytelling and emotive performances has been key to her rapid ascent in the industry.

https://www.instagram.com/persiaholder

https://soundcloud.com/persiaholder