Rowena Alice

Rowena Alice hails from Birmingham, United Kingdom. Her journey into the music industry began with a deep-seated passion for diverse musical genres, particularly indie and rock. This enthusiasm led her to explore DJing, where she quickly developed a reputation for her eclectic and energetic sets.

In the early stages of her career, Rowena balanced her burgeoning DJing gigs with roles in broadcasting. She served as an entertainment reporter and voiceover artist for BBC Three Counties Radio, honing her skills in engaging audiences both on-air and live.

Upon relocating to London, Rowena Alice immersed herself in the city's vibrant music scene. She secured residencies at several high-profile venues, including Queen of Hoxton, The Book Club, The Blues Kitchen, The Lock Tavern, The Metropolitan, and The Boogaloo. Her ability to curate diverse playlists and maintain an electrifying atmosphere made her a sought-after DJ in the capital.

In addition to her live performances, Rowena became a prominent figure on Boogaloo Radio, hosting the 'Riot Diet' show. This program is dedicated to promoting bands with at least one female member, reflecting her commitment to gender equality in the music industry.

Throughout her career, Rowena Alice has been vocal about the challenges faced by female DJs in a predominantly male industry. She has highlighted the need for women to work harder to gain recognition and the importance of creating supportive networks. Rowena's 'Riot Diet' show on Boogaloo Radio exemplifies her dedication to promoting female inclusion in music, requiring that all featured bands have at least one female member.

Her advocacy extends beyond her radio show. Rowena has partnered with brands like Fred Perry, New Look, and L'Oréal Professionnel, using these platforms to further champion diversity and representation in the music scene.

Rowena Alice's dynamic presence has led her to perform at various prestigious events and festivals. She headlined the Boogaloo tent at Standon Calling Festival in 2019 and has played sets in Europe, Los Angeles, and at London Fashion Week. Her versatility allows her to adapt to different audiences, making each performance unique and memorable.

In addition to her live performances, Rowena has collaborated with numerous brands, including Fred Perry, New Look, Tatty Devine, Motel Rocks, L'Oréal Professionnel, Kappa, K-Swiss, Bulldog Gin, and Stylist Magazine. These partnerships have further solidified her status as a trendsetter in the music and fashion industries.

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