Sam Florian

Hailing from Sweden, Sam Florian blends pop, indie, and electronic sounds to create a calming and immersive auditory experience. His journey into music began around the age of 17, drawing inspiration from his childhood and the skateboarding culture he loved. Skate videos, often set to hip-hop soundtracks, influenced his early musical style, which can be heard in his tracks today.

Florian’s first single, “Days,” was recorded with minimal equipment and experience, resulting in a distinctive sound. Reflecting on this process, he shared, “I recorded my first single ‘Days’ about a year ago with really cheap gear and instruments. I guess that affected the sound to some degree.” Now, studying songwriting and producing near his hometown, he has upgraded his gear and honed his skills, continually improving his craft.

Sam Florian’s music is deeply personal, often reflecting his turbulent experiences growing up. His father, who struggled with bipolar disorder and self-medicated with alcohol, has been a significant influence on his songwriting. “Most of my songs are written about that period of my life,” Florian admits, channeling his past into poignant, emotive lyrics.

Florian’s songwriting process typically begins with laying down a synth track and adding a beat to set the mood. He then writes the lyrics during the recording process, often completing a song within a week. This approach results in music that feels spontaneous and genuine, embodying the essence of bedroom pop.

Despite initial fears of sharing his music, Florian’s dedication paid off when he signed with the record label Hybris. His breakthrough came when his single “Days” was featured on Spotify’s Fresh Finds playlist. “I was blown away when ‘Days’ appeared on Fresh Finds,” Florian recalls. The exposure led to more opportunities and a growing fanbase, solidifying his place in the indie pop scene.

Florian has since released several singles and is working on his debut album. His music continues to gain traction on streaming platforms, and his collaborations with artists like La Öberg and Elsa Carmona have further expanded his reach.

In addition to his audio releases, Florian has ventured into visual storytelling. His music video for “In My Body,” directed by Henric Claes from Studio Pop, explores themes of body discomfort and self-acceptance. The song, featuring his close friend La Öberg, is a testament to Florian’s ability to convey deep emotions through his art.

Looking ahead, Sam Florian aims to play more live shows and embark on a tour. He also hopes to collaborate with more artists in the future, particularly those within the bedroom pop genre, like Clairo.

When asked about his musical influences, Florian revealed his enduring love for Fleetwood Mac’s “Dreams,” which he listens to almost daily. His favorite album is “Tapestry” by Carole King, a classic that continues to inspire him. Among his own creations, an unreleased song titled “She Feeds The Fire” holds a special place. “It took me five minutes to write but the production and recording have taken me forever. But I’m really pleased with how it turned out and hopefully it will get released soon,” he shared.

Sam Florian is a promising artist in the bedroom pop genre, known for his emotive lyrics, minimalist production, and genuine storytelling. As he continues to evolve and gain recognition, there is no doubt that his name will become increasingly familiar to music lovers worldwide. With his debut album set to release soon and plans for future collaborations and live performances, Florian is poised to make a significant impact in the music industry.

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